The Indian Premier League (IPL) continues its ascent as a lucrative business entity, with its overall value now estimated at USD 18.5 billion. This represents a substantial 12.9% increase, according to a recent study by Houlihan Lokey, Inc., a prominent US-based global investment bank. The IPL's standalone brand value has also seen significant growth, surging by 13.8% to reach USD 3.9 billion over the past year.
A noteworthy development reveals that Royal Challengers Bengaluru (RCB), after securing their first-ever title, have surpassed Chennai Super Kings (CSK) to claim the top position in brand value. RCB's valuation now stands at USD 269 million, a significant increase from USD 227 million the previous year.
CSK, on the other hand, experienced a less favorable season, finishing at the bottom. Consequently, their brand value saw only a marginal increase to USD 235 million (from USD 231 million in 2024), causing them to slip to third place.
Mumbai Indians (MI) have also made significant strides, climbing from fourth to second place with a brand value of USD 242 million, up from USD 204 million in 2024.
Punjab Kings (PBKS) recorded the highest year-on-year growth, with a remarkable 39.6% increase in their brand value compared to 2024. Lucknow Super Giants (LSG) followed closely, experiencing a rise of over 34%.
Two-time champions Kolkata Knight Riders (KKR) hold the fourth position with a brand value of USD 222 million, while SunRisers Hyderabad (SRH) are in fifth place with a valuation of USD 154 million.
The Delhi Capitals (DC) are ranked sixth with a brand value of USD 152 million. Rajasthan Royals (RR) follow in seventh place with USD 146 million. Gujarat Titans (GT), under new ownership last season, secured eighth place with a valuation of USD 142 million.
PBKS's impressive growth of 39.6% brought their brand value to USD 141 million, placing them ninth. This surge is largely attributed to their strong performance as runners-up under the leadership of their new captain, Shreyas Iyer. Lucknow Super Giants, despite being the costliest team, are in 10th place with a brand value of USD 122 million.
"The IPL continues to set benchmarks in the sports business," stated Harsh Talikoti, director, Financial and Valuation Advisory at Houlihan Lokey. "Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors."
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